Boadcast Partners @ IBC 2016

Following a successful show at IBC this year our client, Broadcast Partners, sent us this video link to their stand, which we designed, manufactured and installed:

 

 

Choosing the Right Supplier

 
Your brand is precious; it defines your company, your product/s and the philosophy behind them. When presenting your product to the commercial world, particularly at exhibitions, you want to ensure your brand is reflected professionally, accurately and is visually impacting.

Choosing a stand design to represent your brand identity is therefore vitally important. We believe there are certain questions your stand contractor should be able to confidently answer before you appoint them:

Do they understand the ethos of your company?

Here at Creative8 we work with a variety of businesses and industries; from start-up companies through to large corporate businesses.

Our stand designs are based around one to one discussions with our clients as well as in-depth research on their products, themes, slogans and company images. We take the time to get to know you so we can accurately interpret your design brief

Are they aware of your budget and can they stay within it?

Working within your budget is essential to us, which is why it will form part of our initial discussion with you. We pride ourselves on cost transparency and will always be open on what can be achieved with your budget.

With our 30+ years of experience we are more than happy to put forward ideas and suggestions that are financially viable.

Do they have evidence of successful stands they have previously made?

We love showing our clients examples of our work and the level of creative and skilled workmanship they can expect to receive.

We are more than happy to provide portfolios, case studies and references; just ask!

Can they work with a variety of materials to best suit your needs?

We use advanced methods and materials to provide bespoke finishes that compliment your chosen design and budget.

With our vast understanding of materials we will ensure that your completed project is visually engaging, true to design and memorable to those who view it.

Can they offer a full service package, managing your stand from concept to completion?

We pride ourselves on being able to offer our clients full project management; from the initial discussion to project completion.

We believe that strong customer relationships are built by looking after all aspects of our clients stand design; whether that be completing necessary paperwork for the event organisers or scheduling installation based on the stand design. We believe that our clients’ needs should be treated as bespoke and will work with you on tailored requirements.

 

Engaging Visitors at Exhibitions

 

We successfully design, manufacture and build stands for a very diverse range of customers, but what these customers all have in common is that there is an objective for them being at an exhibition. There is an investment needed to make each exhibition successful and client’s reasons for being there vary; sometimes it’s just about brand awareness, the need to be there to display your brand to industry and for others it is to gain new leads and launch new products.

Whatever the reason and whatever the investment, isn’t it sensible to try and get as much return as you can for all of that effort? What happens pre, during and post exhibition can really make a difference to retaining existing customers, generating leads and gaining new business. We’ve put some ideas together, food for thought the next time you are exhibiting:

Pre show

  • Make sure people know where you will be: show, venue, date, stand number. Advertise the fact you will be exhibiting.
  • What’s on your stand to attract them to visit? Do you have new products, demos, give-ways, competitions, celebrities? Tell people what you will have on offer, build their desire to visit.
  • Create opportunities for people to book appointments to come and see you at the show.
  • Research your own networking opportunities. Many shows offer seminars and events for the duration of the show which are great ways to connect to industry colleagues.
  • What’s your competition doing? Make yourself aware.
  • Plan how you collect your leads; scanners are a great way to do this now and you can use bar codes to identify your client’s requirements and to categorise.

During Show

  • Have some attraction on your stand; look for something unique if possible. Your exhibition stand designer will be able to help with this.
  • Do your team look smart and part of the stand?
  • Engage with visitors at the show. Make eye contact and smile at people walking by, greet them.  Sitting down on mobile phones is off putting for existing and new customers; make your team aware of how you’d like them to portray your company.
  • Walk the show to see how other people are doing and to get an overall feel of how busy the show is.
  • During breaks take the opportunity to network in the coffee areas
  • Be a speaker at one of the seminars if applicable
  • Have a good representation in the show guide
  • Tweet during the show; everyone looks at Twitter to see what’s going on, include pictures to give great visual impact.

Post show

  • Follow up leads; but do give people a chance to get home.
  • Use the show as a PR opportunity.
  • Use social media (Twitter, Facebook, LinkedIn etc.) to advertise your attendance.
  • Where are you next? Which shows/conferences/seminars are you attending in the future?
  • Keep the momentum going; engage with people so they want to come and see you again.

 

It goes without saying that if you need to talk to an excellent company about stand design, manufacture and build then you just need to let us know; we’d be more than happy to help.